The English Room

The English RoomThe English RoomThe English Room

The English Room

The English RoomThe English RoomThe English Room

Don't let English hold you back.

Don't let English hold you back.Don't let English hold you back.Don't let English hold you back.

Don't let English hold you back.

Don't let English hold you back.Don't let English hold you back.Don't let English hold you back.

About Alex Maccioni

My Story

"I've spent 35 years working across six countries — Brazil, Canada, Switzerland, Germany, Holland and the UK. In that time, I've led global teams, negotiated complex deals, and built businesses from the ground up in some of the world's most demanding markets.

But one of my most memorable lessons had nothing to do with strategy or finance. It happened in Quebec, Canada.

Our team was struggling to break into the market. Local businesses were reluctant to engage — until I walked into a meeting and spoke to them in French. Everything changed. They opened up completely. From virtually zero, we built a business significant enough that we had to bring in additional supply from the US to meet demand.

That experience taught me something I've never forgotten: language isn't just communication. It's trust. It's access. It's opportunity.

That's why I founded The English Room." 

Who we work with

The ambitious manager

The ambitious manager

The ambitious manager

You're talented, driven and ready for the next step. But you know your English is holding you back — in meetings, on international calls, or when it comes to that promotion that requires a bigger global stage. We help you close that gap — quietly, effectively and at your own pace.

The senior executive

The ambitious manager

The ambitious manager

You operate at the highest levels of global business. Your English is good — but good isn't always enough when you're presenting to a board, leading a multinational team, or negotiating a complex deal. We help you move from good to exceptional.

The Individual

The ambitious manager

Companies and HR teams

You don't need English for work — you want it for yourself. To travel with confidence, to connect with people from around the world, or simply to enjoy the satisfaction of expressing yourself fluently in one of the world's most spoken languages. You're welcome here too.

Companies and HR teams

Ready to take the next step

Companies and HR teams

Your best people deserve the best tools. Investing in English communication for your high potential talent isn't just a training expense — it's a retention and growth strategy. We work with organisations to develop customised programmes for their teams.

The capable but uncertain

Ready to take the next step

Ready to take the next step

Sometimes the barrier isn't your English — it's your confidence in it. I once met a doctor who had studied medicine in Rome and dreamed of working in the UK. Her English was excellent — but she refused to take the required language test because she simply didn't believe she was good enough. I persuaded her to try — just to see. She passed with flying colours. First time.

Ready to take the next step

Ready to take the next step

Ready to take the next step

If self-doubt is stopping you from taking that test, applying for that role, or speaking up in that meeting — you may already have everything you need. Sometimes you just need someone in your corner who can see what you can't.

What we offer

One-to-one coaching

Private sessions tailored entirely to your needs — whether that's preparing for a high-stakes presentation, improving your everyday business communication, or simply building the confidence to express yourself naturally in English.

Executive communication

For senior professionals who need to perform at the highest level — board presentations, international negotiations, leadership communications and high-profile meetings. We help you say the right thing, in the right way, at the right moment.

Written English

Emails, reports, proposals and professional documents — reviewed, improved and explained so you not only send better communications today, but write better ones tomorrow.

Conversation and fluency

Regular sessions focused purely on natural, confident spoken English. No pressure, no tests — just real conversation that builds fluency, vocabulary and self-belief over time.

Corporate programmes

Customised English development programmes for teams and organisations. Designed around your business needs, your people and your goals.

How it works

Step 1 — Get in touch

Drop us an email at alex@theenglishroom.com.br and tell us a little about yourself and what you're hoping to achieve. That's all it takes to get started.

Step 2 — Introductory conversation

We'll arrange a relaxed, no-obligation call to get to know each other, understand your goals and answer any questions you might have. There's no commitment at this stage — just an honest conversation about whether The English Room is the right fit for you.

Step 3 — Your personalised programme begins

If we both feel it's a good fit, we'll design a programme built entirely around you — your goals, your schedule and your pace. Then we get to work.

A thought worth considering

Most people learn English to speak with native speakers — the British, the Americans, the Australians. But here's the reality of global business today: there are approximately 400 million native English speakers in the world. But there are over 1 billion people who speak English as a second language.

That means the vast majority of English conversations happening right now — in boardrooms, on video calls, in negotiations and meetings across the globe — are taking place between non-native speakers. The Brazilian talking to the German. The Japanese negotiating with the Saudi. The Italian presenting to the Singaporean.

None of them native speakers. All of them communicating, connecting and doing business — in English. So the goal was never to sound British or American. The goal is to be clear, confident and understood — by anyone, anywhere in the world. That's what we help you achieve at The English Room."


Our philosophy

And a word about perfection — don't wait for it. Perfection can be the enemy of progress. The people who get ahead are not always the most perfect speakers — they are the most confident ones. The ones who back themselves, speak up and engage. That's what we help you become.

Get in touch

Whether you're ready to get started or simply want to find out more — we'd love to hear from you. Get in touch and we'll arrange a relaxed, no-obligation introductory conversation. There's nothing to lose — and a world of opportunity to gain.  


To take the first step, complete our initial questionnaire here:

 Click here

The English Room

alex@theenglishroom.com.br

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